Rollout

Campaigns

Release checklists and task tracking

Campaign

Inside Joke Campaign

INSIDE JOKE · May 20, 2026

43%

16/37 tasks

production2/3

Finalize master audioMar 25

Confirm all splits and creditsMar 25

Register with PRO (BMI/ASCAP)Mar 27

artwork3/3

Brief artwork designerApr 1

Gather visual references and mood boardApr 1

Finalize artworkApr 22

distribution6/6

Upload to DistroKidApr 8

Set release date on DistroKidApr 8

Fill all metadata (genre, mood, language)Apr 8

Add lyrics to DistroKidApr 9

Set up HyperFollow pre-save linkMay 8

Verify DSP pages (Spotify, Apple, etc.)May 17

pitching2/5

Submit Spotify editorial playlist pitchApr 15

Submit Apple Music editorial pitchApr 15

Prepare pitch sheet (one-pager)Apr 16

Start curator/playlist outreachApr 22

Send to music blogs for reviewApr 23

content1/5

Create Spotify Canvas (8s loop video)Apr 29

Design social media assetsApr 29

Write captions for all postsApr 30

Record behind-the-scenes contentMay 1

Queue release day postsMay 18

promotion2/8

Post first teaser (snippet/clip)May 6

Create TikTok/Reels with song snippetMay 7

Share pre-save link on all platformsMay 9

Countdown content (7 days, 3 days, 1 day)May 13

Send newsletter announcementMay 15

Release day! Post across all platformsMay 20

Update link-in-bio to new releaseMay 20

Engage with every comment/share first 24hrsMay 20

post-release0/7

Share first stream count milestoneMay 23

Thank fans postMay 23

Post user-generated content / reactionsMay 25

Review first week streaming dataMay 27

Analyze playlist placementsMay 27

30-day performance retrospectiveJun 19

Document learnings for next releaseJun 19